TSU图形标准
关于我们的身份
As 德克萨斯南方大学 strengthens its public image, one of the key components of a strong institutional brand is a unified graphic identity. 德克萨斯南方大学’s brand is not simply a logo, mark, or symbol. It is the sum total of our constituents’ experiences with Texas Southern. 这是我们的声誉. It is the perception that students, 父母, 校友, 捐助者, members of the community and the outside world have of this University.
Whether coming from the president, 大学或学校, 学术单位, the recruitment office or the development office, 全TSU营销, and communication materials should reflect, reinforce and strengthen our brand. They should be produced in a professional manner, with consistent messages and look that communicate the excellence of this institution.
In order to maintain that continuity across all official materials, including print and electronic media, all marketing and communication materials will henceforth be required to adhere to standards outlined in this Visual Identity Guide. The goal of this guide serves as an invaluable resource that creates a framework whereby all of our units and organizations can work independently to represent TSU in a consistent manner, while still maintaining their own unique identities.
结果是, all printed and electronic material from 德克萨斯南方大学 will reflect the pride and dignity that 德克萨斯南方大学 has maintained for 85 years.
Download the 德克萨斯南方大学 Graphic Standards Guide
To request logos, please contact Andrew McCray at 安德鲁.mccray@basilinfracon.com or 713-313-7793.